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How LVMH is Managing Its Brands on Facebook

How LVMH is Managing Its Brands on Facebook

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

Curious of the social media strategies of LVMH? The Paris luxury colgolmorate (Louis Vuitton, Dom Pérignon, Marc Jacobs) shares their Facebook strategies with the WSJ:

One of the ways it manages those brands is through a carefully managed social media campaign, primarily focused on Facebook pages. Thomas Romieu, group digital director for LVMH, told CIO Journal that given “the very strong engagement of people on the Internet generally speaking, it makes sense for brands to want to engage there.” But he said it’s not enough to simply gin up a Facebook page and leave it at that. “Brands have to increase the value of the relationship with their customers through this medium,” he said. – read more at WSJ