Tcho also makes chocolate bars, in gold-embossed wrappers, that are sold in some Whole Foods stores, Macy’s, Garden of Eden and 5,500 Starbucks across the country. But the retail market is saturated and insanely faddish, so the company hopes that its chances with consumers will be helped if the chocolate is adopted by chefs in New York. “There is no other concentration of great restaurants like there is in New York,” said Louis Rossetto, chief executive of Tcho. “To be able to be successful in that market gives us credibility around the country, and around the world.” – read more from NYTimes