Gucci has teamed up with Japanese manga artist Hirohiko Araki to unveil an exclusive window installation. Taking inspiration from the brand’s cruise collection by Gucci creative director Frida Giannini, Araki has created a manga, called “Jolyne, Fly High With Gucci,” which will be shown in more than 70 of the company’s stores around the world from today to mid-February.
“Frida’s beautiful Cruise collection with its strong colors and graphic designs set my mind racing the moment she showed it to me. From there the characters and storyline came into being so naturally. It was very stimulating to work together on this project,” said Araki of the collaboration.
In addition to the colorful windows, Gucci will be launching a multimedia campaign, including videos that will be broadcasted in-store and virally, as well as a full publication of Araki’s Manga story in the Japanese publication Spur and on Gucci’s Facebook page.
