Herve Leger by Max Azria receives the distinguished title of “Mercedes-Benz Presents” designer. The brand known for its powerful and sensual looks is debuting its Fall/Winter 2011 collection on Tuesday, February 15, 2011 and is bringing elements of luxury and utility to the season.
Over the past eight years, the “Mercedes-Benz Presents” program has recognized designers that demonstrate dedication to the use of quality materials, unique style and innovative design.
As part of the Presents program, Mercedes-Benz is integrating designs by Herve Leger by Max Azria into a display themed “Bound by Seduction,” that can be viewed by all attendees entering the lobby tent of Mercedes-Benz Fashion Week located at the heart of Lincoln Center.
The display theme pays homage to the iconic, powerful and sensual woman that is drawn to Herve Leger by Max Azria design. Several well-known dresses from past collections worn by cover models and actresses are going to surround the new redesigned 2012 Mercedes-Benz CLS 63 AMG as a way to accentuate the vehicle’s shape and alluring characteristics.
“The caliber of design from Max Azria communicates a very specific image that truly distinguishes itself in a special way much like a Mercedes-Benz does,” said Lisa Holladay, manger of brand experience for Mercedes-Benz USA. “The sensual design of a Herve Leger dress creates a magnetic attraction that embodies many of the characteristics of the new CLS.”
Max Azria presides over the critically acclaimed fashion brand Herve Leger and its award winning collections. With a loyal following of Hollywood’s top celebrities and high profile clients including Kate Winslet, Victoria Beckham, Diane Kruger, Rihanna and Katy Perry, Herve Leger by Max Azria continues to evolve as one of the hottest names in the fashion industry today.
“To receive the honor of being a ‘Mercedes-Benz Presents’ designer is a great accolade that I respect and will share with our talented team behind Herve Leger,” said Max Azria, Founder, Designer and Chief Executive Officer of BCBGMAXAZRIAGROUP. “Mercedes-Benz Fashion Week is a perfect backdrop to showcase how great style attracts those who have a passion for innovative design and quality craftsmanship.”
Azria joins a prestigious list of past “Mercedes-Benz Presents” designers including Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.
Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Herve Leger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Herve Leger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.
Mercedes-Benz Fashion Week Fall 2011 Collections is taking place in New York City at Lincoln Center from February 10-17, 2011 with more than 100 designers presenting their Fall 2011 collections including Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, Derek Lam, Tommy Hillfiger, Prabal Gurung, Nicole Miller, Charlotte Ronson, Tory Burch, and Betsey Johnson.
For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.
Hervé Léger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Hervé Léger by Max Azria look is designed with the iconic “bandage dress” in mind, seamlessly sculpting the female silhouette with signature banding construction. Paying tribute to a modern femininity while maintaining the house’s heritage, Hervé Léger by Max Azria makes an unforgettable statement.
Originally founded in 1985, Hervé Léger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Azria relaunched the Hervé Léger label with his own designs, which were quickly embraced by today’s most renowned style-setters, including Kate Hudson, Diane Kruger, Beyoncé Knowles, Rihanna, Kate Bosworth, Kate Winslet, Rachel Weisz and Blake Lively.
Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.
Continuing to expand its global retail and wholesale network without sacrificing the integrity and exclusivity of the collection, Hervé Léger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, New York, Beverly Hills, South Coast Plaza, San Francisco, West Palm Beach, Las Vegas, Dallas, Aventura, Somerset Collection, Garden State Plaza, Century City and Singapore.
In addition to its strong retail presence, Hervé Léger by Max Azria is available at some of the most formidable department and specialty stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Holt Renfrew, Harrods, Selfridges, Le Printemps and NET-A-PORTER.COM.