Miami Heat’s Dwyane Wade has become the latest basketball star to parlay his fame into the wine business with his own label, aptly called Wade.

During a fan tour across China, the Miami Heat guard made the announcement by posting photos of his new wine label on Instagram.

Heat guard Dwyane Wade Launches 'Wade,' His Own Wine Label

Wade posted on the photo social network: “Last night i finished the first part of my China tour..which was me launching my very first Wade Wine..Both Shanghai & Beijing events was great and we are looking forward to more in the future.”

Though details are scarce, an early Instagram preview reveals bottles of red wine — appropriate considering the fact that China is the world’s largest consumer of red wine.