The London iconic department store has opened a new fragrance destination featuring some bespoke treats for perfume fans.
Harrods has a new home for its fragrances. The Salon de Parfums opened this month on the store’s sixth floor and the space contains eleven brand boutiques showing off the ranges of some of the world’s finest fragrance labels: Kilian, Chanel, Clive Christian, Creed, Dior, Ex Nihilo, Guerlain, Henry Jacques, Roja Dove Haute Parfumerie, Tom Ford and Xerjoff.
There’s also a fragrance gallery including world exclusive brands like Thomas Kosmala, and UK exclusives Liquides Imaginaires and Dead of Night, as well as further special perfumes from Dolce & Gabbana, Elie Saab and Bond No.9.
“The ritual of selecting and ultimately purchasing a fragrance is supremely personal,” said Mia Collins, head of beauty at Harrods, London. “Fragrance has the ability to tap into our core, whether it be by conjuring powerful memories or elevating us to an entirely different mood.”
The boom in fine and niche fragrances (which this week saw Estée Lauder purchase Le Labo) drove the concept behind the space: “a growing appreciation for fine fragrance and a greater interest in individuality inspired us to develop a unique perfumery concept,” explained Mia Collins, head of beauty at Harrods.
The Salon de Parfums is also the exclusive stockist of the ‘No1 Passant Guardant’ fragrance by perfumer Clive Christian; it retails at £143,000 (approx $230,000), making it the world’s most expensive scent.
