Actor Harrison Ford is the latest celebrity to be featured in a Got Milk? ad campaign for the National Milk Mustache. The ad copy reads, “Action! 9 out of 10 Americans aren’t getting essential nutrients we need. That’s a serious gap. But just one more serving of nutrient-rich milk a day for you and your family can help fill it. So here’s the direction: Pour one more.”

The Milk Processor Education Program, Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing milk consumption. Harrison Ford is a once cool actor who used to act in popular movies — like Star Wars, Blade Runner, and Indiana Jones.