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Gwyneth Paltrow’s Pop-up Goop Shop

Gwyneth Paltrow’s Pop-up Goop Shop

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

Gwyneth Paltrow's Pop-up Goop ShopActress Gwyneth Paltrow has unveiled a pop-up Goop shop, a physical representation of her popular website, in Los Angeles’s Brentwood Country Mart shopping center. Only open from May 5th to the 11th, here’s a few reviews of Gwyneth’s real world Goop Shop:

“At Goop, Gwyneth Paltrow’s lifestyle blog-inspired pop-up shop currently open in Los Angeles’ Brentwood Country Mart, you can buy a custom (for Goop, not for you) $620 knit heather-grey Stella McCartney jumpsuit, $650 vintage “found” serving spoons, a set of four cocktail napkins for $125 (with optional monogram), a $2,350 vintage Christian Dior Backgammon set, and a book called Within: A Spiritual Awakening to Love & Weight Loss.” – Entertainment Weekly

“To be fair, the store is extremely photogenic. Walking into the two-story shop feels like walking into a friend’s apartment (if your friend has expensive taste and a shabby-chic design sensibility). The first story of the Nickey Kehoe-designed space features a plush blue tufted sofa as its centerpiece topped with a furry throw pillow (for sale for a mere $265), marble end tables, shelves filled with vintage tableware (including an $825 silver teapot), and stacks of Paltrow’s books (of course). On each table sits a perfect bunch of pristine white flowers.” – People

But while Ms. Paltrow may not have been there in person, she was certainly there in spirit. In fact, the Goop Pop-Up is likely as close as any of us are going to get to going home with Gwyneth (perhaps to her $14 million John Lautner mansion in Malibu). Pink walls. Exposed wooden beams. West Side, post-yoga, just—whipping-up-a-quick-kale-salad-in-our-sprawling-chef’s-kitchen vibes. But what really made the Goop Pop-Up such a special place—for good or ill, depending on your view of Gwyneth’s peculiar power—was what the clerk called the “one of a kind stuff we’ve sourced from around the world.” – The Daily Beast