Gucci’s ‘Guilty’ fragrance has generated some buzz with the signing of actors Evan Rachel Wood and Chris Evans to tout the product. The Italian fashion brand amped up the heat by adding director Frank Miller – the creator ‘Sin City’ – to make a spot for the fragrance.
The new director’s cut of the spot has been released. The spot features Wood, currently guest starring in HBO’s ‘True Blood’, zipping through the stylized city streets for a rendezvous with Evans – who is set to play the title role in Marvel’s ‘Captain America’ – which is now filming.
The ad was shot in 3-D – and can be seen at MTV.com.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.