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Gucci Sues Founder’s Granddaughter Elisabetta Gucci Over Hotel

Gucci Sues Founder’s Granddaughter Elisabetta Gucci Over Hotel

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Elisabetta Gucci’s plan to open a global chain of hotels under her name may be blocked by the luxury goods company founded by her great-grandfather. Gucci Group NV, owned by France’s PPR SA, filed a lawsuit this week in Florence, Italy, against Elisabetta Gucci and her partners “seeking injunctive relief in order to protect its rights,” Gucci Group said in an e-mailed response to questions from Bloomberg News. The daughter of late fashion mogul Paolo Gucci, who designed the Italian brand’s trademark stirrup, plans to open an 87-suite property in Dubai’s Media World district by the end of the year, according to Lorens Ziller, managing director of her EG Hotels company. Branded EG Hotels by Elisabetta Gucci, it will showcase furniture designed by her and built by Formitalia. “Elisabetta Gucci is doing her job,” Ziller said in a June 23 interview. “She cannot cancel her name or her background. If she has a famous name or a famous background, that’s not her fault and we are not trying to use it as much.” – from Bloomberg