Gucci continues to be aggressive in the kids’ luxury market, opening a 1,450 sq. ft. boutique on Fifth Avenue in New York. It is the iconic luxury brand’s first store devoted to kids.

Gucci has expanded it’s children’s line of the last few years, including using Jennifer Lopez and her twins in their advertising campaign.

The Gucci kids collection includes everything from clothing to handbags, allowing the young ones to have adult looks – at adult prices as well.