The Italian luxury brand Gucci has selected six female DJs to curate playlists for its new presence on Spotify, the music streaming service.
DJ’s Harley Viera Newton, JaKissa Taylor-Semple (a.k.a. D.J.Kiss), Pixie Geldof, Leah Weller, Chelsea Leyland, The Misshapes and Mademoiselle Julia have all created lists of tracks that can be found on Gucci’s new music channel within Spotify.
The campaign is part of the wider launch of the Gucci Nouveau Fringe bag, which was inspired by an archival flap shoulder bag from the late 1940s and retails for $1,950.
There’s also a YouTube video (below) starring Estonian model Elisabeth Erm that shows the model with the new bag, followed by security cameras in a glamorous nightclub. Soundtracked by French electro artist Gesaffelstein’s “Pursuit,” the clip comes with a fun twist when she finds herself facing her Peeping Tom.