The Italian luxury fashion brand Gucci will be making an appearance at the Chelsea Flower Show in London, which runs from May 20 to 24. The Gucci garden will be featured in the Fresh Garden area, with garden designer Sarah Eberle creating a “horticultural realization” of the Gucci Flora pattern.
“Today, Flora has become a symbol of the Gucci woman’s effortless fusion of tradition and contemporary poise. The print holds special meaning to me — I first discovered the scarf when my mother and grandmother would wear theirs during my childhood in the Seventies,” says Gucci’s creative director, Frida Gianni.
Alongside the garden, Gucci will also release two Chelsea Flower Show themed Lady Lock handbags, sold exclusively at Gucci’s Sloane Street store, which is just around the corner from the garden.
