Meet the gorgeous custom-designed Leica Digital Rangefinder camera, an exclusive version of the original Leica M, launched back in 2012. The one-a-kind item, for there is only one, was designed by the Apple’s Jony Ive, one of the most intriguing and influential designers of his generation. He made team with Marc Newson, a successful industrial designer, so the result could only be amazing.
Ive’s passion for aluminium and harmonious shapes blended perfectly with Newson’s vision and his edgeless, smooth aesthetic. Leica’s exclusive camera features 21,000 perforations and a system of rounded forms which makes it look insanely appealing and harmonious. It took more than 700 hours of work (distributed in 85 days) to deliver the final product. The exclusive camera features a full-format CMOS sensor, a high-performance processor, and Leica’s APO-Summicron –M 50-millimeter f/2 ASPH lens.
The gorgeous camera was designed for a good cause. Last year, a charity founded by Bono and the two designers announced a partnership. “Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.”
