According to Nina and Tim Zagat’s blog, Zagat — the popular restaurant guide that has been around for more than 32 years– has been acquired by Google. As Google continues to focus on local search results and services, the move is a brilliant one, as Zagat has a rich database of local reviews and ratings.
“This may be the most important announcement in our 32 years of business: We have been acquired by another great company, Google. Nina and I will continue to be active in the business as co-Chairs; however, the merger of our resources, expertise and platforms with those of Google will give us the opportunity to greatly expand. We have spent enough time with Google senior management to know that they fully share our belief in user-generated content, and our commitment to accuracy and fairness in providing consumers with the information necessary to make smart decisions about where to eat, travel and shop.” state Nina and Tim Zagat…
“Moving forward, Zagat will be a cornerstone of our local offering–delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world,” Marissa Mayer, vice president of local, maps and location services, said on the Official Goggle blog post.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”