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Gap Rebooted
Pursuitist

Gap Rebooted

Alex Carter

Above, Gap executives Pam Wallack, Stephen Sunnucks and Art Peck in a Manhattan store at Fifth Avenue and 17th Street. “We had to restate what Gap was about,” says Ms. Wallack, who leads Gap’s global creative center.

Yet this is a Gap — at the Grove, an upscale mall in Los Angeles. Only it’s more than a Gap — it’s a laboratory for reviving the brand, one of the great hot-to-not stories of American retailing. – A Humbled Gap Tries a Fresh Coat of Pep, via NYTimes



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