Above, Gap executives Pam Wallack, Stephen Sunnucks and Art Peck in a Manhattan store at Fifth Avenue and 17th Street. “We had to restate what Gap was about,” says Ms. Wallack, who leads Gap’s global creative center.
Yet this is a Gap — at the Grove, an upscale mall in Los Angeles. Only it’s more than a Gap — it’s a laboratory for reviving the brand, one of the great hot-to-not stories of American retailing. – A Humbled Gap Tries a Fresh Coat of Pep, via NYTimes
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.