The U.S. Federal Trade Commission said it wont challenge Google Inc.s $750 million acquisition of AdMob Inc., rejecting claims the purchase would reduce competition in the fledgling market for advertising on mobile devices. Bloomberg’s Mark Crumpton reports:

Jeff Jarvis, author of “What Would Google Do?,” talks with Bloomberg’s Julie Hyman about the U.S. Federal Trade Commission’s approval of Google Inc.’s $750 million acquisition of AdMob Inc. Google, owner of the worlds most popular web search engine, is the leader in Internet advertising. With San Mateo, California-based AdMob, it would form the largest mobile-advertising company.