Italian luxury linen maker Frette has set up shop in four Bloomingdale’s locations in North America – including New York, 59th Street, Chicago, Aventura and Boston.
Frette offers distinctive styling for the home with its collection of elegant, handcrafted linens.
“We welcome the Italian luxury brand Frette as an important addition to our Home Floor. Frette’s special heritage of fine quality linens provides our customers with the very best to enhance their homes,” said Bloomingdale’s Joe Laneve, SVP/GMM Home Furnishings.
The boutique features the Edmond Frette mix-and-match print bedding, a diffusion line launched last year to attract a younger customer with a more accessible price point.
The store’s interior blends the heritage of the Frette brand, with a decidedly contemporary aesthetic. Edmond Frette designer Scott Formby’s goal was to design an innovative stylish space without compromising the brand pedigree.
The four North American shop-in-shops in Bloomingdale’s follow the one opened in Dubai as well as Harrod’s in London, Lane Crawford in Hong Kong, Printemps and Bon Marche in Paris.