Four Seasons Hotels and Resorts announced its first-ever venture into Korea. Four Seasons Hotel Seoul is currently under construction and projected to open in May 2015.
Four Seasons Hotel Seoul will open in a prime location in the Central Business District of Seoul, where major financial institutions, government offices, shopping venues, and historic sites are located.
The new hotel will include a 25-story building with seven levels of underground floors in a 44,000+ square foot site in the centrally located Sejongro Square.The hotel will offer 317 luxury guest rooms, top quality restaurants, and a state-of-the-art fitness center. Internationally renowned interior designers including LTW, AvroKO and AFSO are finalizing designs, and local architect Heerim, local interior designers Kesson, and general contractor Daelim Industrial will bring their local expertise to the project. Guest rooms will target international executives traveling to Korea, and food and beverage outlets will target mainly business demand from domestic and international firms in Korea.
“Despite its rapidly developing economy, supply of luxury hotels in Korea has been limited. Recognizing the vast potential in this market, we have been exploring growth opportunities here for many years,” comments Chris Hart, President Hotel Operations, Asia Pacific at Four Seasons. “We are confident that Four Seasons Hotel Seoul will change the face of luxury hospitality in Korea. It represents the perfect combination of the right location and the right partner – prominent global investment group Mirae Asset Global Investments, a like-minded partner that shares our values and vision for success.”
“As the first top-tier luxury branded hotel in Korea, the superior product and services of Four Seasons will elevate the hospitality market in Korea and attract a new segment of global luxury travellers,” says Mr. Sang-Kee Jeong, Vice Chairman of Mirae Asset Global Investments. “We anticipate that the introduction of Four Seasons will be a catalyst for the Korean luxury market. Mirae Asset Financial Group is pioneering investment in hospitality as part of its commercial real estate portfolio, and partnership with this prestigious international brand will reap rewards for everyone, including the city of Seoul and Korea.”
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.