Gucci Première, Gucci’s New Couture Collection, premiered at the 63rd international Cannes film festival, in Cannes, southern France. Gucci Première was chosen by starlets such as Naomi Watts, Camilla Belle, Kate Beckinsale, and Lea Seydoux as they graced the red carpet at the restoration of “Il Gattopardo”. Salma Hayek is already a fan as she chose two Gucci Première dresses to attend her red carpet engagements. Frida Giannini also worked the red carpet in a floor length silver and lace gown:
Frida Giannini wore a Gucci Première floorlength strapless gown with draped back detail and embroidered with silver lace and micro palettes
Lea Seydoux chose a Gucci Première champagne charmeause column gown with micro matt and shiny pale gold sequin degrade embroidery throughout. The gown features cut out sleeve and back detail with bodice encrusted in silver and gold metallic lozenge beading.
Naomi Watts wore a Gucci Première pale pink chiffon strapless gown with all over ribbon effect detailed embellishment which features silver square sequins
Kate Beckinsale wore a Gucci Première silk georgette antique white gown draped and embroidered with silver micro bugel beading with metallic silver thread embellished bust and waist detail.
Camilla Belle wore a Gucci Première midnight blue silk sable one shoulder gown with degrade embroidered detail, black satin Première platform pumps with ankle strap and crystal embroidered box clutch.