Fiat is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci, marking this as the third Fiat commercial to feature actress and entertainer Jennifer Lopez. The Fiat 500, which will be available in U.S. dealerships early next year, starts at $23,500.
The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car.
“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver,” said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer, Chrysler. “To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”