Fashion brands are not only concerned about wooing their fans and coveted clients with the best in fashion. Stepping out of their design rooms, brands like Fendi are also exploring out-of-the-box ideas to lead as the most innovative strategist fashion label. All set to break new ground at their upcoming catwalk show, Fendi is going to use high definition drone cameras to live stream their fashion show at Milan Fashion week on 20th February.
Although the autumn/winter 2014 collection will be presented to all those attending the show in person, Fendi is set to woo the non-attending fans by airing the live footage of the event on Fendi.com. This world’s first attempt to bring fashion and tech under one roof in such a flying manner will put a new feather in Fendi’s cap. For the first time drones will debut on the runway to capture the show and beam it live.
During the stream, viewers can opt for the classic view as seen from the front row or settle for aerial shots captured by the Fendi-branded flying drone cams. Also those who fail to watch the footage live will be able to replay the drone footage from the brand’s website. Fendi has teamed up with Google to employ the drones powered by Parrot.
Fendi’s CEO and President Pietro Beccari beamed about their new feat, ‘Fendi’s digital strategy resolves to continuously raise the profile of the brand, which has always been synonymous with creativity, quality and innovation. We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future. In addition, we will allow our fans to see our fashion show like no one has ever seen before.’
Do not forget to log on to Fendi.com on Thursday, February 20 to watch the models as well as the drones in action at the first-ever Fashion Show from an “on air” perspective.
