Fendi commenced the celebration of its 50th anniversary in Japan with an exclusive Peekaboo Bag project. The Italian fashion house is continuing the commemoration of the golden jubilee milestone in the land of rising sun with the opening an oversized pop-up store in the luxury shopping district of Ginza in Tokyo. 
Spread across three floors, the boutique will be the first in Japan to showcase both Men’s and Women’s collections that comprise of ready-to-wear pieces, leather goods, shoes as well as accessories.
The men’s area at the new pop-up displays the collection among a huge radio-cassette player.
Open for one whole year, the Fendi Ginza pop-up concept is based on the contemporary interpretation of Rome, Palazzo della Civiltà Italiana, the new Fendi headquarters.
The playful ephemeral Fendi Ginza outpost is also home to a mini theater as well as a giant Karlito doll designed by Fendi’s Creative Director Karl Lagerfeld next to the Italian three-wheel ‘Ape’ scooters.
It also features a botanical art piece Fur Tree created by Japanese artist Makoto Azuma.
“We are proud to introduce our unique pop-up store in Ginza. The Ginza area now is one of the most bustling and thriving shopping areas in the world. The culture of this city is deeply rooted in both respect for traditional craftsmanship, as well as passion for creativity and innovation, same values we share at Fendi,” says Pietro Beccari, Chairman and CEO of Fendi.
Fendi
