The Italian luxury fashion house is celebrating its 50th anniversary in Japan with an exclusive Peekaboo project. To mark Fendi’s presence in the land of rising sun for half century, it has roped in five celebrities including artists, actress and fashion icon for charity initiative to raise funds for Tokyo University of The Arts.This initiative involved the five personalities to personalize their own Peekaboo bag which has resulted in completely “one of a kind” and fully interpreted creations. Each limited edition Peekaboo is up for auction from 20th April – 20th May 2015 with a starting bid of $16,800 (two million yen).

Fendi_Peekaboo_Anna_DelloRussoAnna Dello Russo speaks about her Peekaboo creation, “I have always wanted to design a manga bag. I have designed this to pay my respect to Japan, which has been and will always be the source of my inspiration.”

fendi_Peekaboo_Takahashi_Hiroko_1Peekaboo bag by Takahashi Hiroko is dressed with patterns made only of circles which the designer has conceptualized to pay homage to the Fendi Atelier’s supreme skill and technical expertise.fendi_Peekaboo_Takahashi_Hiroko

fendi_Peekaboo_Mao_InoueMao Inoue’s Peekaboo bag highlights Fendi’s iconic Pequin stripes for the lining and the brand’s DNA fur on the sides. The iconic bag is accented by colorful leather.

fendi_Peekaboo_Fuyuko_MatsuiFuyuko Matsui tried to incorporate a physiologically weird essence in his version of Peekaboo.

fendi_Peekaboo_Ryohei_Miyata_3Ryohei Miyata elucidates about her Peekaboo creation, “I expressed the seigaiha, the traditional Japanese motif with embroidery, another ancient artistic expression. This has been fused into Italian leather craft. I used the lost-wax metal casting method to create my signature motif, the dolphin, dancing among golden waves. Then I put it on the plate.”

All profits from the auction will be donated to the Tokyo University of the Arts to help nurture future leaders in the fields of art, design and music.

Fendi