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Fashion house Versace to launch luxury mobile

Fashion house Versace to launch luxury mobile

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Pursuitist Luxury Best Luxury Blog

Looking good doesn’t stop at your cloths and/or handbag.

Italian fashion house Versace will launch its first luxury mobile phone, entering a blooming sector for designer brands. The Milan-based house, a favourite with celebrities for the red-carpet, said in a statement on Tuesday it would launch the phone commercially in the spring. It will show it off for the first time to select clients at a private showing during Paris Haute Couture week later this month. It did not say how much it would sell for. Versace, which has already expanded into jewellery, watches and interior design, said it had signed a licence agreement with ModeLabs Group (MDLB.PA) for the design, manufacture and distribution of the phone. – From Reuters