Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
A look at the Custom Electronic Design & Installation Association convention in Atlanta.
Amid a Times Square-like glare of lights and logos and the noise from dozens of amped-up sound systems, one little booth stood out Friday at the Custom Electronic Design & Installation Association convention at the Georgia World Congress Center. The First Impression Theme Theaters booth was like old money that didn’t have to prove itself — but didn’t mind making that known. The company has been in business since 1975, before the expression “home theater” became a synonym for “I probably make more money than you do.” First Impressions builds home theaters that cost from $150,000 to $1 million, including the one in the 109-room Fayette county mansion of boxer Evander Holyfield. Chairs like the ones you’ll find in Holyfield’s theater — cushy, with cup holders aplenty — were arranged around the booth Friday, and president and CEO Jeffrey W. Smith was there ready to talk. – From Atlanta Journal Constitution
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.