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Electrolux launches ‘Vac from the Sea’ to make vacuums from plastic ocean trash
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Electrolux launches ‘Vac from the Sea’ to make vacuums from plastic ocean trash

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Electrolux, the world’s second largest home appliance maker, said on Tuesday it will harvest bit of plastic from floating garbage islands in the Pacific, Atlantic and Indian oceans, as well as from three European seas, and use the material to manufacture six showcase vacuum cleaners. The “Vac from the Sea” initiative will gather plastic by diving for it or scooping it up from waves.

“There are plastic islands, some several times the size of the state of Texas, floating in our oceans. Yet on land, we struggle to get hold of enough recycled plastics to meet the demand for sustainable vacuum cleaners. What the world needs now is a better plastic karma”, says Cecilia Nord, Vice President, Floor Care Environmental and Sustainability Affairs, Electrolux.

Electrolux has a natural stake in getting more plastic into the cycle and out of the ocean. Being one of the world’s greatest appliance manufacturers, Electrolux has a place in the homes of hundreds of millions people.

“More recycling directly translates into more sustainable appliances and homes. Our engineers have managed to get our green range vacuum cleaners up to 70 percent recycled plastic but our ultimate vision is of course 100 percent, and for all ranges”, says Jonas Magnusson, Product Marketing Manager at Electrolux.



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