You don’t need real currency or digital currency like Bitcoins to grab Marc Jacobs fragrances and other accessories from the designer’s new pop-up store. Marc Jacobs is not targeting shopper’s pockets but is set to churn out tweets, Instagram and Facebook posts tagged #MJDaisyChain in exchange for Daisy fragrances and accessories.The ephemeral store will open up from 7th – 9th February at the impending Mercedes-Benz New York Fashion Week. Making the best of the social media addiction, the Daisy Marc Jacobs Tweet Shop will accept posts from social networking sites as social currency and creative social media posts will win a few of the brand’s fashion items on offer. Howerver the deal is that the person who executes the most creative post will receive more expensive item from the pop up store. At the pop-up outpost, fans as well as shoppers will also be treated to a Daisy photo booth, a Wi-Fi lounge, as well as drinks and Daisy fragrance samples.
This social media twist is exclusively designed by Marc Jacobs to highlight the new Daisy Day perfume. It is also reported that to mark the launch of the new two limited-edition Daisy fragrances, Marc Jacobs also hosted a worldwide ‘Daisy Day’, on 28th January. A few lucky citizens of New York, Berlin and London also received samples of Delight and Eau So Fresh Delight floral fragrances.
In an attempt to keep up with the pace of the technology and monetize it to woo users, it isn’t new to come across designers designing tempting schemes to lure shoppers.