Watchmaker IWC easily comes out on top of the Luxury Institute’s survey.
Ultra-high-net-worth consumers have rated IWC the “Best of the Best” among 33 luxury watch brands, according to the Luxury Institute’s 2009 Luxury Brand Status Index (LBSI) survey. IWC was the top-ranking watch brand for three out of four components of the LBSI survey, which identifies the top brands that exhibit true luxury in numerous categories based solely on the independently verified ratings of wealthy and ultra-wealthy consumers. IWC also swept the highest scores as the luxury watch brand wealthy consumers are most willing to recommend and consider the most worthy of a price premium. – From National Jeweler