Interesting research from Stacy Wood:
In times of change, a new study shows, we usually first seek out the unfamiliar, the new. “Change,” according to the paper, which is set to be published in the Journal of Consumer Research, “begets change.” The paper, written by Stacy Wood of the Moore School of Business at the University of South Carolina, reports the results of five experiments Wood conducted in which she tested the hypothesis that we seek the things we know during times of upheaval. – from Time