Now Reading
Chrysler to Offer More Luxury Than Cadillac in Brand Restructuring

Chrysler to Offer More Luxury Than Cadillac in Brand Restructuring

Avatar photo
Pursuitist Luxury Best Luxury Blog

Interesting move from Chrysler:

That means pushing the Chrysler brand, “a notch above Lincoln, a notch above Cadillac,” says Peter Fong, president and CEO of the brand. That will necessitate a big move up-market as Cadillac is already ahead and is progressing quickly to improve its own products and luxury status with cars like the SRX, CTS sedan, coupe and wagon and the upcoming XTS flagship. – from MotorAuthority