Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media.

Christopher Parr is the Founder and Editor-in-Chief for Pursuitist, the leading travel and leisure blog with over 600K Facebook fans. The site engages and interacts with the top luxury brands, from Ritz-Carlton, Marc Jacobs, Gucci, Four Seasons Hotels, Robert Mondavi and more. Parr shares his content-focused strategy to captivate readers with wildly compelling content that drives traffic and grows social media users. Christopher Parr is also the founder of the award-winning Madison web design company Parr Interactive.


Christopher Parr, CEO of Parr Interactive, has collaborated with many prominent brands over the last 20 years, including Adobe, Intel, Sub-Zero and Wolf, BMW, Marvel Studios, Disney, American Family Insurance, TDS, HGTV, Nest, Rayovac, Musicnotes, Insinkerator, and John Deere. In 2010, Parr founded the travel and leisure website Pursuitist – online at https://pursuitist.com – and he is a frequent contributor to Business Insider, Condé Nast Traveler and USA Today.

“Parr Interactive is delighted to have called Wisconsin home for two decades. We are proud to work with many fantastic Wisconsin brands, helping them grow,” Christopher Parr said.

The Wisconsin web design and marketing company has received numerous industry awards, including recognition from ADDYs, WebAwards, Wired, NetGuide’s Best of The Web, CNET, and MacWorld. Madison Magazine has named Christopher Parr as one of the ‘Top 20 Most Influential People In Madison’ — and USA Today has honored him as one of the ‘Top 10 Best Travel Bloggers.’ Michael Wolff’s NetGuide named Christopher’s inaugural online magazine Cybermad as ‘The Best Site of the Year’ at MacWorld. He holds a MFA from Brandeis University, and a BA from Viterbo University. In 2001, Christopher was the recipient of the Viterbo University Outstanding Alumni Award for Professional Development.

Christopher Parr, CEO of Parr Interactive and Pursuitist

“The medium of the web is not paper, it is not tv or the movies. The web is a unique medium, and Christopher Parr has shown us how to master it,” said Michael Larson, author of HTML Unleashed.

“Parr creates delightfully rich and original work. Knows the solid groundwork in developing important content-rich websites,” added Roger Black, author of Web Sites That Work.

In addition to web design and development, Parr Interactive provides social media marketing, content creation, user experience design and usability research, video production, events, and branding services.

Parr Interactive In The News:

NYTimes: Creating Social Buzz For Burberry, Coach, BMW, Gucci, Hermes, Chanel

Milwaukee Journal Sentinel: Parr Targets Luxury Audience, Advertisers

Social Media Breakfast: Be A Chief Content Officer with Your Social Media

Business Insider: Top 10 Secrets for Web Design Success

AskMen: Parr Named “One of the 6 Coolest Men in Fashion…”

AdWeek: 10 Secrets To Creating Your Brand’s Facebook Presence

WSJ: Parr and Family Featured in Disney’s New Social Media Campaign

Facebook: Social Media Marketing Strategy To Engage Luxury Consumers

Discovery Channel’s Treehugger: Parr’s Campaign On Green Appliances and Kitchens