Christopher Parr, the Founder and Editor-in-Chief for Pursuitist, recently spoke at Social Media Breakfast on learn how to connect to readers and create brand advocates. As the leading travel and leisure blog with over 745K Facebook fans, Pursuitist engages and interacts with the top luxury brands, from Ritz-Carlton, Marc Jacobs, Gucci, Four Seasons Hotels, Robert Mondavi and more. Parr shared his content-focused strategy to captivate readers with wildly compelling content that drives traffic and grows social media users.
Here are highlights of Parr’s presentation “Be A Chief Content Officer: Create Engaging Content To Extend Your Social Media Channels. Drive Traffic, Connect To Readers and Create Brand Advocates.”
Additionally, Parr will be speaking at Luxury Interactive New York, the premiere luxury branding and digital summit. The conference takes place October 13-15 at the Time & Life Center and features leaders from the top luxury brands. Sign up! Here are more details on Luxury Interactive 2014.
In other headlines, The Milwaukee Journal featured Parr and Pursuitist. Check out “Digital marketer targets luxury audience, advertisers with Pursuitist.com”
Lastly, read Parr’s Q&A with WisBusiness: “Luxury website ‘Pursuitist’ leads founder around the globe”
Christopher Parr is an industry leader with over 15 years of experience in digital marketing. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. Askmen.com named him “one of the 6 coolest guys in fashion,” his family is featured in Disney’s new social media campaign, Jimmy Choo and Marc Jacobs leverage Pursuitist’s editorial, and Milton Pedraza, CEO, Luxury Institute, calls him “One of the top expert practitioners in global luxury in marketing with a particular expertise in marketing, selling and engaging customers in the digital world. He is one of those professionals who executes brilliantly. He is innovative while looking out for the return on investment…”