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Chic sports wear takes to the treadmill
Pursuitist

Chic sports wear takes to the treadmill

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The Financial Times reports on gym wear saying “what recession?”

Sales of sports and gym wear have thrived this year, despite the recession, with 36.8 per cent of us buying at least one item in the past 12 months, compared with 35.4 per cent in 2007, according to market researchers Mintel. Puma’s orders rose five per cent last year while Nike’s revenues increased by 14 per cent to $18.6bn. Such success may explain the impetus behind Dolce & Gabbana’s new gym range, with its slightly self-conscious references to “football”, a collection that includes jersey T-shirts and tracksuit tops in overlapping shades, and “tennis”, with grey or white piqué shirts complete with crests. – from FT



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