Avenue Montaigne, Paris boasts of numerous stores specializing in high fashion and Chanel is one of them dominating the elegant boulevard. Though Chanel is one of the oldest and most venerable fashion houses in France, the brand has transformed its 42 Avenue Montaigne outlet into a new all-accessories boutique. This re-opening marks Chanel’s third address on one of the world’s most celebrated shopping destination.
Located bang opposite its 51 number shop, this new store has opened its doors to woo divas who are clear in thoughts when they step out for accessory shopping only! Why get puzzled and diverted with apparels on shelves when shoppers are keen to surf through costume jewelry, shoes, bags, eyewear and beauty collections only. It also houses an exclusive corner dedicated to perfumery and time-telling creations.
To reflect a part of the legend, new Chanel boutique on avenue Montaigne has been designed by architect Peter Marino. Spaced out over 4,220-square-foot, the interior is dressed in beige, white, gold and furnished with tweed sofas and vintage lamps. Along with Chanel’s collection, the store also boasts of arty collection shaped by Andrew Dadson, Johan Creten, Gregor Hildebrandt and others. WWD also reports that costume jewelry is displayed on tweed busts and leathergoods are magnetically attached to the walls.
Bruno Pavlovsky, president of Chanel fashion stated, “What people don’t realize is it’s two locations, but one boutique with one tea. The house’s new accessories boutique is expected to generate 60 percent to 70 percent of the two stores’ traffic.” He also revealed that Chanel has plans to open eight new boutiques in 2014, including Bangkok, St. Petersburg and Chengdu, and renovating 15 more around the world, most notably in Germany.
While the city is studded with great places to shop, Avenue Montaigne is racing ahead as one of the city’s hottest fashion shopping destination.
