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Chanel Coco Crush Collection Debuts Exclusively On Net-A-Porter
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Chanel Coco Crush Collection Debuts Exclusively On Net-A-Porter

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NYC fashion writer blogging about all things lux. Attending New…

Here is good news for all those who have got a crush on Chanel’s new fine jewelry collection. The Parisian high fashion house has joined hands with Net-A-Porter to launch Chanel Fine Jewelry online for the first time. It includes Coco Crush, the limited-edition capsule collection, which will be exclusively available at Net-a-Porter only for three weeks.

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Open from 15 April, the dedicated digital pop-up shop will be the sole stockist of Chanel’s new Coco Crush collection before it enters Chanel stores. The limited-edition, six-piece collection comprises five rings and a cuff in 18-carat white and yellow gold. Designed by Chanel’s in-house fine jewelry studio, the pieces all feature the maison’s iconic quilting pattern also known as the matelassé, which is inspired by the quilts of the equestrian world.

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Telegraph states that it is the first time that Chanel has been available to purchase from the website and the first time that anything other than its make-up has been sold online.

Alison Loehnis, president of the high-fashion online retailer, commented, “We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative.” He also added, “Chanel is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first-ever fine-jewelry ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with our customer.”

[youtube https://www.youtube.com/watch?v=Ig5-ql8qYko&w=800&h=450]

Ranging from $2,000 up to $20,000, the Chanel Coco Crush collection will be available exclusively on Net-a-Porter until May 6.

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NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.