In this time of economic upheaval, these brands are being put to the test. People are spending their hard-earned money much more carefully. If they’re going to shell out thousands of dollars for a timepiece or a trinket they want to know it’s worth it. A luxury brand’s name, history and quality are cornerstones of its marketing and advertising. But is that enough? That is the question we will ask the CEOs of brands like Chopard, Bulgari, Patek Phillippe and Tag Heuer, to name a few. – from CNN