American actress and former model Cameron Diaz steps in to the new role of Artistic Director for a New York-based footwear and handbag manufacturer. The 41 year old actress has teamed up with Pour La Victoire to unveil her first footwear collection for fall 2014.
However, Diaz has not lent her name and face to the collection! WWD reports that the actress has actually done a lot of homework to simply design this new collection. Keen to add a touch of sophistication to the existing brand with her collection, she also upped the ante by appearing on the set for PLV’s fall ’13 advertising campaign to “add her two cents.”
With clean intentions to create ‘something clean’ without ‘too many bells-and-whistles’, the model-turned-actress-turned-designer has literally stepped out of In Her Shoes role to woo fashionistas with shoes that are high on style as well as comfort. Designed with ankle straps and toe details, the collection boasts of clean sandals, cutout details, open-toe booties and also shoes that can be worn during the day as well as night. Diaz also recommended on reducing some of the heel heights to up the comfort quotient and also tweaked color combinations on some styles to add her touch!
Making loud claims about her hardwork behind the collection, she declared, “This is very important to me. I’m not a person who does anything halfway.” Cameron spoke about her experience, “In the movie business, things move quickly, too, even more so over the years. We’re used to approving marketing materials before we’ve finished filming. But in fashion you have pre-fall, fall, holiday. You have all these little mini collections that you have to do. I can’t keep track of it. It’s literally not my language. But I’m trying to learn it. They are teaching me and I’m learning from them, and they are learning from me.” She also stated that “When I first came to PLV, I saw the potential in it because it was a brand that didn’t really have its own identity. It was a little bit all over the place. I looked at it as an opportunity to help create that.”
Lastly the glamorous lady rounds up her comments by hoping that the shoes resonate for the right reasons. She added, “I don’t want girls to aspire to be me. That’s not what this brand is about. It’s not about wearing a shoe I would wear. I want them to see themselves in this shoe.”
Pour La Victoire’s Artistic Director Cameron Diaz is seen sporting the Zen heel from her new collection.