Cadillac has become the exclusive guest vehicle for Fairmont Hotels & Resorts throughout the U.S. The two industry-leading brands have signed a multi-year partnership. A fleet of more than 25 vehicles, including next-generation Cadillac Escalades and 2014 Motor Trend Car of the Year CTS luxury mid-size sedans, are now available at properties across the country such as the Fairmont Kea Lani in Maui, the Fairmont Copley Plaza in Boston, the Fairmont Washington, D.C., and the country’s original Fairmont property, the grand Fairmont San Francisco at the top of Nob Hill.
The courtesy vehicles are now available on-property to bring guests to local destinations in sophistication and style. Fairmont President’s Club members and guests on Fairmont Gold floors enjoy priority access to the service, designed to be welcoming and stress-free. Guests can ride on a first-come, first-serve basis via the concierge desk at each hotel.
“At the beginning of the century, two of the world’s most forward thinking and beloved brands, Cadillac in Detroit and Fairmont in San Francisco, changed the face of their respective industries by setting new standards in how to enjoy life,” said Jane Mackie, vice president, Fairmont Brand. “Both brands remain committed to product innovation to maintain and surpass that standard, as evidenced by this partnership which connects guests with the best of American restaurants, culture and nightlife in leading cities and resort destinations.”
In Washington D.C., guests can, for example, be chauffeured to a show at the Kennedy Center or to visit to the Lincoln Memorial. Guests of the Fairmont Copley Plaza in Boston can cruise down well-known Newbury Street in Beantown’s Back Bay to shop or dine. Guests staying at Fairmont San Francisco can enjoy a luxury ride to Pier 39 for sightseeing and seafood.
Fairmont guests can enjoy a courtesy ride unlike any other thanks to the Escalade’s interior that is designed to be one of the industry’s most authentic and luxurious cabins. Both vehicles feature built in Wi-Fi to provide guests with convenient connectivity as they travel to their destination. “Together, Cadillac and Fairmont bring a special, bespoke experience to our customers,” said Melody Lee, Cadillac director of brand strategy and planning. “Our partnership is designed to showcase the best in product, service and premium customer interactions.”