British fashion brand Burberry has announced its Spring/Summer 2014 global media campaign. The campaign will feature a new British cast who will be under the creative direction of Christopher Bailey. The campaign will be shot by Mario Testino.
The Spring/Summer 2014 campaign will reportedly be romantic and gentle. It features the Prorsum, London and Brit collections, highlighting the men’s and women’s outerwear and accessories, which will be available in stores worldwide beginning January 3, 2014.
The young British cast continues Burberry’s support of emerging talent and features British actor Jamie Campbell Bower, British musician Leo Dobson and British models Malaika Firth, Matilda Lowther, Neelam Johal, Callum Ball and newcomer Jean Campbell.
“There’s a distinctly English mood to this season – a gentle, effortless, romantic quality – brought to life by a cast of bright young British talent,” said Christopher Bailey, Burberry Chief Creative Officer.
The campaign will be unlocked across global platforms including outdoor and print advertising, Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram and Pinterest.