Two luxury boutique hotels in Paris have launched a new service that allows travelers to book their hotel room by liking a photo on Instagram. Instead of having to conduct awkward online mobile searches with clumsy fingers, travellers can now book a room directly at either Le Metropolitan or Le Dokhan’s by double tapping on select Instagram photos.
The feature is powered by French platform Liketoknowit, which will then send users an email with direct links to book a room via the hotel website.
But it’s not just hotel brands that will be pushing out photos. In an added layer of social media savvy, five popular French “fashion influencers” have been enlisted to capture their stay at the hotels and post the photos to Instagram, a move that eliminates the need to search for a hotel homepage after admiring a favourite influencer’s vacation on social media, says Tribute Portfolio.
The Paris hotels are part of Starwood’s Tribute Portfolio, which groups independent boutique hotels.
Instant booking is available on photos tagged with @tributeportfolio,#independentmoments and a LIKEtoKNOW.it link.
Fashionista users know Liketoknowit as the platform that allows followers to shop for the same outfits as their favourite Instagrammer.
After liking a photo, the service sends an email with links for where to find the same items, adding another layer to the social media site’s selling power.
Meanwhile, Le Metropolitan is a 19th century Haussmann-style building that offers views of the Eiffel Tower, while Le Dokhan’s boasts bragging rights to opening the city’s first champagne bar, with 200 different varieties of bubbly.