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Bonnier Creates New Luxe, Lifestyle Division

Bonnier Creates New Luxe, Lifestyle Division

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Bonnier Corp. has created a new division to strengthen its ability to sell luxury advertising at its titles, some of which continue to report double-digit declines in ad pages. The new luxury and lifestyle group combines faster-growing Saveur and Garden Design with Ski, Skiing and Snow as well as snow-sports film studio Warren Miller Entertainment. – from MediaWeek