This is quite brilliant indeed. Check out the BMW mini-site below.
BMW HAS DRAWN the ire of the Australian Advertising Standards Bureau for one of its advertising campaigns. Specifically, the 2009 BMW Z4’s “Expression of Joy” series. The advertisment, the brainchild of South African artist Robin Rhode and director Jake Scott, shows a Z4 in a large warehouse, pirouetting and sliding around a white floor and laying down tracks with paint-covered tyres. – from Motor
Learn more at http://www.expressionofjoy.com/
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