BMW unveiled a new hand sanitizer aimed at its die-hard fans. Created in association with Austrian cosmetics brand Susanne Kaufmann, the Purif-i hand sanitizer is the first product launched in conjunction with BMW i, the German automaker’s eco-friendly sub-brand.
Ignoring the fact that BMW i doesn’t actually have any vehicles on the road yet, fans of the brand can express their love with a quick spray of the all-natural spray which BMW promises “simultaneously sanitizes and softens hands.”
The link with BMW i is explained in a statement, although consumers may need a little more persuading:
“Purif-i was created for the BMW i generation, a generation always in search of products that not only make life in megacities easier, but also minimize environmental impact. Purif-i is composed entirely of herbal extracts and a combination of intelligent, super active substances.”
Customers will be able to buy the spray in some European stores and online at susannekaufmann.com
