Mercedes-Benz USA (MBUSA) today reported October sales of 19,076 vehicles, an increase of 4.9% for the month and up 20.1% on a year-to-date basis. Impressive gains continued in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the 9th generation E-Class with sales of 5,568, bringing the year-to-date total to 50,298 (up 53.3%). The popular and sporty C-Class followed with sales of 3,771 and the versatile M-Class SUV rounded out the top three volume performers with sales of 2,826 for the month.
The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.
“The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month.”