Belvedere, the world’s first super premium vodka, announces its partnership with (RED) and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to Fight AIDS, Tuberculosis and Malaria. 50% of profits from the global sale of BELVEDERE (PRODUCT)RED Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
This exciting collaboration will see the introduction of a (BELVEDERE)RED Special Edition Bottle in late Summer 2011. The (RED) inspired packaging will contain the same Belvedere vodka enthusiasts have always enjoyed – unadulterated and naturally smooth. (BELVEDERE)RED Special Edition Bottles will be available in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports.
The (BELVEDERE)RED Special Edition Bottle will be unveiled at a pre-Grammy party in LA on February 10, 2011 with the support of USHER . The multi-platinum, award-winning recording artist has teamed up with Belvedere to raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate AIDS in Africa.
Charles Gibb, President Belvedere and Millennium Imports, states, “Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple – (PRODUCT)RED helps saves lives.”
Below, Belvedere Vodka and (RED) have teamed up to celebrate the launch the (Belvedere)RED Special Edition bottle with a party featuring an exclusive performance by Usher: