Luxury and electronics are no strangers. The latest collaboration of the two is the pairing of Beats by Dr. Dre and German luxury brand MCM. The result is the funky and fun Beats x MCM Collection.
The Beats x MCM Collection hits the market in June, and features the Beats Studio Wireless headphones, the Beats Pill Character bundle portable wireless speaker with stand, and the Tour earbuds. The costs for each is $600, $400 and $295, respectively. The cases are wrapped in MCM’s Cognac Visetos monogram and the Beats Pill Character bundle comes complete with a functional mini MCM gold-studded backpack.
MCM is known for its high-end leather bags and backpacks. The Beats x MCM Collection is a smart way to further expand the brand’s reach with younger audiences.