The iconic Barneys New York has announced the completion of its new downtown flagship. It is located in the Chelsea neighborhood on 7th Avenue between 16th and 17th street, marking the return of the store to the same block on which the company was founded.
Barney’s new downtown store was designed by award-winning New York based architectural firm Steven Harris Architects.
“The opening of our new Downtown flagship is a unique homecoming for Barneys New York,” said Barneys New York CEO Mark Lee. “Born as a single brick and mortar location over 90 years ago, Barneys New York returns to the same New York City block as a modern 21st century retail force that will offer the downtown customer a unique and unprecedented customer experience.”
The 55,000 square foot building has five floors and offers men’s and women’s ready to wear footwear, accessories, cosmetics, a Blind Barber barbershop and a Fred’s restaurant. The new Barney’s flagship will also feature state-of-the-art technology, mobile applications and beauty and shopping services. It will carry Barney’s New York merchandise, as well as top designers such as Dries Van Noten, Givenchy and Saint Laurent.
In conjunction with the Downtown store opening, the iconic Freds at Barneys New York will also open its first ever downtown location on the third floor of Barneys. Traditionally known as a power lunch destination, Freds at the Downtown flagship will also boast a menu of light bites and cocktails. Executive Chef Mark Strausman is overseeing the modern Italian menu, taking inspiration from the Freds outposts in Madison, Beverly Hills, and Chicago, but updating it with exclusive dishes to serve the downtown audience.