Barneys New York, the luxury specialty retailer, announced today Carine Roitfeld will collaborate on its women’s Fall 2011 campaign. Bringing her style and influence stateside, Ms. Roitfeld will serve as guest editor and stylist working alongside celebrated photographer Mario Sorrenti and Barneys New York Creative Director, Dennis Freedman, to create the campaign.
The campaign will launch in Fall 2011 with a celebration of Carine’s iconic style and her collaboration with Barneys in the Madison Avenue flagship store. The looks created will be prominently featured in the store’s world-renowned windows and across platforms including the fall mailer, advertising, and barneys.com.
“Carine is a one of a kind talent. She is both a muse and an inspiration. She has extraordinary individual style and infectious passion, and I have always admired her work,” said Freedman, who brought the visionary Roitfeld and Sorrenti together for the project. “Collaborating with Mario Sorrenti to capture a more intimate side of Carine that few people know is an incredible gift to be able to bring directly to the Barneys New York customer.”
Mario Sorrenti will shoot the campaign and create an exclusive short film featuring Ms. Roitfeld. Having worked together for over a decade at Vogue Paris, Mr. Sorrenti will create a personal view of her world, style and passion in a way that only he can.
“To be able to work in the US, with Barneys, is a dream come true,” said Roitfeld. “It is my first time working on the retail side of the fashion business, and I am so excited. Barneys is my favorite store in the States and partnering with them has been thrilling for me.”