Christopher Parr, is the Editor and Chief Content Creator for…
The high-end Banyan Tree Macau opened this week aiming to provide an urban retreat for the territory’s weary gamers, amid increasingly fierce competition from other hotel names.
As more and more tourists head to China — the country is now the third-most visited destination on the planet behind France and the United States — major tourism operators are looking for new and improved methods to grab their share of the market. And that’s certainly the case with the Banyan Tree Macau.
Located within the US$2 billion (1.4 billion euro) Galaxy Macau resort complex, the all-suite Banyan Tree offers such extras as a relaxation pool in every room and the brand’s signature villas situated beside the resort’s unique roof top wave pool. It is “designed to be the city’s first five-star urban resort,” according to Banyan Tree Holdings executive chairman Ho Kwon Ping.
Macau has in recent years seen massive casino-resort developments along its Cotai Strip establish the city as the world’s undisputed gaming capital — and with 25 million tourists entering the city last year it has become one of the world’s hottest destinations along the way. But the opening of the Banyan Tree marks a change in tact as the property promotes itself as being distinct from the casino experience.
“Banyan Tree Macau is designed for travelers looking to immerse themselves in the excitement of Cotai’s entertainment district, but who still desire their own private sanctuary in which to relax,” said Rudy Oretti, The Banyan Tree Macau’s GM, in a statement announcing the official opening.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”